| Email Marketing Solution Provider Offers Tips on Email Deliverability
Lititz, PA (PRWeb) January 17, 2007 -- With a plethora of spam and virus threats prowling networks and servers, it's not surprising to see a large percentage of legitimate mass email marketing stuck in junk mail folders or filtered out altogether. It's estimated that up to 80 percent of all email is spam. When permission-based or opt-in email marketing is erroneously filtered, marketers are left with unimpressive campaign results. This can account for lost profits and tarnished business reputations. Email deliverability is the act of increasing each email's chance of moving through these filters and blocks into recipients' inbox.
The Interactive Advertising Bureau's October 2006 white paper titled "Marketer & Agency Guide to Email Deliverability" outlines techniques to avoid spam traps.
Akismet Needs More Spam Control
While Jeremiah's finding Akismet to be reliable, I'm finding it to be less so. With the number of comments increasing on Marketing Pilgrim, I'm thankful for the spam filtered out by Akismet, but I'm having to spend too much time "de-spamming" false positives.
This was magnified with the Digging of a recent article, resulting in many comments. I found many legitimate comments appearing in Akismet - including some from people who had commented before - and I had to manually de-spam them, often the same person multiple times.
It's become impossible to simply let Akismet do its thing and trust that it's not falsely flagging comments as spam.
If anyone knows of a better solution, I'm all ears. In the meantime, here's what Akismet needs (especially the Wordpress plugin).Manually enter trusted IPs or email addresses.
The Best WordPress Plugins
I recently gave thanks for the four top technology solutions that impacted my life in 2006. First on my list was WordPress, which is, as far as I'm concerned, the best personal publishing platform. The beauty of WordPress is that it's almost infinitely extensible through plugins. If there's a feature that's not standard in WordPress, chances are someone's written a plugin that fills that need. Here are the plugins I found most useful during this past year, listed in alphabetical order: Akismet: hands down, the best anti-spam plugin there is. I wish Akismet made junk email filters as well. When coupled with manual approval of new comments, virtually nothing gets by it. It filters out 99.9% of the spam comments, and leaves a few in the moderation queue for me to check. Since I started ComeAcross in April of 2006, it's filtered out almost 17,000 spam comments.
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